Where is your Why?

Would you believe that a company that prided itself on customer service would have only the bare minimum of information on customers in its data warehouse? Would a company that focused on wide product selection not capture all of the available attributes of its products?

Every organization has a unique strategy, a unique answer to the question – why do we exist? We believe that our most successful clients use information in a way that reinforces that unique strength. They do this by having more than just the same generic data from their business systems that all their competitors have. They’ve supplemented that with measures and dimensional information that applies directly to their unique strategy.

One of our clients is a retailer that focuses on customer service and the expertise of their staff. Their data warehouse therefore contains not just the names and current positions of each staff member but also their position history over time, the number of touches they’ve had with customers and the detailed information on their activities on the floor and in the stock room.

This gives them more than just a minimum set of data from their business systems coupled with some shiny business intelligence software tools. They have a unique and powerful perspective on their unique strategy and how well they are executing on that strategy.